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 About
IC Places Symbol: ICPA
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IC Places is a
network of city based websites connecting businesses with
their patrons by providing up to the minute information,
delivered through an emotionally rich media experience.
IC Places is different from other social networking and
reference sites because each of our city sites is a virtual
portal to the entire community. Every unique aspect of the
individual city’s social, business, and cultural life is
available right at the city’s homepage. IC Places provides
the entire community with a place to talk, do business and
get connected. Businesses are given amazing tools to tell
their story in the best way possible and browsers get
unfettered access to people and businesses in each city.
IC Places provides each and every diverse aspect of a city
right on the city’s homepage. Part of what makes city life
interesting is experiencing the diverse cultures that they
are comprised of. Most social networking sites are built for
one demographic, i.e. college kids, retirees, or perhaps
business owners. With IC Places, people that live in a city
have a place to go to be amongst their peers and explore the
rest of the city at the same time just like in real life. IC
Places provides users with the ability to conduct business
with a local company and plan their weekend social
activities all at the same time with the help of an easy to
use, user-friendly interface.
www.icPlaces.com/Orlando is the perfect example of how IC
Places can revolutionize working and playing in a city. Each
Section really has its own demographic. Everyone from music
lovers to sports fans and academics have all the information
they need to go about their lives in Orlando. It is a
virtual example of our real world and as people grow they
will find other sections in their city to grow into. As
people grow and change they can still use their IC Places
city site but will find other sections that may interest
them more. Many people in the real world happily live their
entire life in a single city. They create roots. With most
social network sites there becomes a point where you will
feel out of place. With IC Places sites people can create
their roots and feel an immediate and unique connection that
is individually suited to the personal tastes and business
needs all within their city.
To build on the sense of community, each section of each
city site has its own online TV Channel that encourages the
locals to become Citizen Journalists. As an example the
“Orlando Night Life TV Channel” is just for nightlife in
that city. The worldwide army of Citizen Journalist is
estimated to be at 136.5 million according to a 2007 article
by eMarketer, and is expected to grow to 237.7 million by
2011. Each channel allows visitors to upload their own
videos from a Cell phone or online. These video connections
from Citizen Journalists create a “community” atmosphere
that ensures an ever increasing supply of cutting edge,
city-specific content. All videos are approved by editors
before they are aired.
Thriving Market
Potential
Two of the main sources of IC Places revenue come from Local
Online Advertising Sales and Online Travel Services. These
are two of the Internet's fastest growing sectors.
The estimated revenues of our top 16 competitors are
$68,554,473,380 (68 Trillion Dollars) (based on March 2007
Reuters Estimates). Their combined revenues are 85,000 times
greater then what IC Places, Inc. needs to break even. To
state this in another way, IC Places, Inc. would have to
produce 0.001167% of their revenues to break even.
Video Classified
Advertising an Entirely New Sector
Though no other group of local city based websites offers
Video Classified Advertising. Plain Online Classified
Advertising is booming. Online classified ads and Internet
Yellow pages are projected to double to $31.1 billion
worldwide in 2010 from $15.7 billion in 2005, according to
the research firm Kelsey Group.
Today's Internet has become a very powerful tool for
advertisers seeking to reach their most desirable audiences
with compelling and effective, rich media ad campaigns.
Broadband penetration now exceeds 79% percent of homes in
the USA according to the latest figures from Forester
Research - making the Internet more accessible to consumers
and advertisers alike.
U.S. online advertising revenue grew 26 percent year on year
to a record $4.9 billion in the first quarter of 2007,
according to the Interactive Advertising Bureau (IAB) and
PricewaterhouseCoopers (PwC). The online advertising sector
has seen strong growth in recent years as marketers commit
more resources to online, moving away from traditional areas
such as newspapers and television. The continued growth of
online ad revenues clearly illustrates marketer’s increased
comfort with the extraordinary vitality and accountability
of this medium.
Now there are a vast range of methods to deliver branding
and messaging experiences that reach a wider audience than
ever before. Major advertisers are now spending a much
greater percentage of their advertising budgets online,
capitalizing on the enormous power of the internet.
Maximizing the return on online ad spending is critical. Due
to the innovative techniques of icplaces.com, it is no
longer necessary to utilize video and media ads to influence
potential customers. Icplaces.com provides a quantifiable
and significant return on their ad spends by providing an
outlet for unique performance by media providers.
Accordingly, they are also increasing the necessary
competition in the industry of media providers.
The sector has been bolstered in recent months by merger and
acquisition activity involving some of online advertising's
biggest names. Microsoft Corporation (in May 2007) agreed to
buy aQuantive Inc,, an online advertising business for $6
billion, while advertising group WPP Group Plc. said it
would pay $649 million for 24/7 Real Media Inc. In April,
Google Inc., said it would pay $3.1 billion for Doubleclick
Inc., which offers a digital marketplace that connects ad
agencies, marketers and Web site publishers.
Getting the Most out of
Online Ad Spending with IC Places
Rich Media and Video campaigns over IC Places websites
perform exceptionally due to the multi-sensory experience
providing information necessary to fulfill business needs.
What is behind the increased brand lift and campaign
effectiveness that leads to higher ROI on clients' online ad
spends?
IC Place's offers tools and expertise to advertisers that
combine the quality and power of Flash video, interactive
features, the ability to update their information and add
special events immediately and as frequently as desired. The
IC Places websites also incorporate the most comprehensive
online tracking and reporting capabilities. This
dramatically enhances the impact and effectiveness of any ad
campaign. Any business advertising with IC Places will
continually experience a memorable advertising campaign
exhibiting efficiency.
IC Places supports individual campaign objectives with an
arsenal of online tools designed to fulfill specific
creative goals for each of the four primary campaign
objectives:
• Brand Impact & Awareness
• Brand Endorsement
• Brand Interaction, Education, & Favorability
• Direct Response & Acquisition
IC Places is the only website platform for delivering
bottom-line results for today's online ad campaigns. To
maximize brand lift, campaign effectiveness, and Return on
Investment (ROI) for online advertising dollars, it is
important to select the website platform that offers its
advertisers, agencies, and publishers the most comprehensive
capabilities.
Experience IC Places
IC Places has
maintained a consistent, yet constantly increasing number of
visitors to its sites seeking to learn, explore and be
entertained, not just to purchase products or services. Most
travel websites simply offer commerce. IC Places earns the
right to offer attractive travel deals by providing the
visitor insightful travel and local features for free, while
offering the means for visitors to get an insider’s feel of
the city through free travel guides and video. Repeat visits
and multi-page views are earned with each inquiry.
A 2006 comScore Media Metrix report stated that Consumers
conducting travel-related searches are 127% more likely than
average to visit non traditional websites before booking
travel online. Non-travel sites included About,
DoItYourself.com, CitySearch.com, MSN, Epinions.com,
heKnot.com, and About Food. IC Places offers the
informational features of sites like these combined with the
shopping capabilities to book travel online.
IcOrlando.com is ranked number 1 out of 29,000,000 results
on Google for the key words: city based travel &
entertainment; and as of June 13th 2007 icPlaces.com has
11,083 pages registered with Google's search spiders.
The Human Touch
With more online
travel companies trying to be everything to everybody and
using call centers staffed by people on the other side of
the world ... IC Places is stepping up to change the game.
Each IC Places website focuses on the local aspects of a
city. This means that if a visitor wants to travel to Walt
Disney World in Orlando, Florida, they will visit
icPlaces.com/Orlando -- a singular site dedicated to the
Orlando/ Disney destination supported by staff that resides
in the area.
IC Places has a VOIP based phone system that can handle
50,000 extensions around the world. Using this system, the
company will build a group of Independent Travel Consultants
(ITCs) in cities throughout the world. Upon launch of the
ITC program, visitors will be able to phone IC Places and
speak to an ITC in the city they wish to visit. These ITC’s
are real people who live in and experience the cities they
are marketing. The most unique characteristic of these
Independent Travel Consultants is that they obtain their
enthusiasm for the city’s vitality by living and working
locally. This allows the representatives to articulate their
city’s virtues while providing a current, authentic
depiction of the local scene.
Mission Statement
To be the leading network of city based websites connecting
businesses with their patrons by providing up to the minute
information, delivered through an emotionally rich media
experience.
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Contact IC Places
samblis |
Main
Office Voice: 321-251-5045
Corporate offices ext: 6001
Advertising Sales ext: 6003
Email: info@icplaces.com |
Our
Spokesperson:
Lisa Gleave
IC Places Spokesperson
In 2006
IC Places signed Australian born beauty Lisa Gleave as the company's
spokesperson. Under the
agreement Lisa will serve as the company's Spokesperson for three years. Lisa
can be seen on IC Places' city websites where she helps visitors navigate
the web sites through audio and video prompts. Lisa will also appear in Print,
Billboard and Radio advertisements
for IC Places, Inc.
Lisa
started this year with a bang, scoring the cover of Maxim 2006 Calendar. In
2005, Lisa was the cover of Stuff Magazine's calendar. That same year she was
ranked in the "Stuff 100 Sexiest Woman Online." She has appeared on TV on the
"Critic's Choice Awards," the "Billboard Music Awards" and the award winning show "CSI: New
York." She has also worked on the "Price is Right" as a Barker Beauty, appeared
as a bride on "The Love Boat" and did some trophy presenting at the "VGA
Awards." Lisa is currently one the world's most sought after Swimsuit and
Calendar models.
Lisa
is on the
hit TV show "DEAL OR NO DEAL"
Lisa is case number
3 on "Deal or No Deal". The NBC show has become a runaway hit.
Our
Management Team:
 Luke Martin: Chief Technical Officer
Luke
Martin, CTO of IC Places and President of Bridger Web,
brings an extensive background in web development and
economic analysis to the team.
Luke has a Masters degree in economics and has spent
considerable time developing advanced trading applications
for commodity brokers and producers. Luke's programming
knowledge, combined with his business education and
experience allow him to smoothly liaison between
business/marketing departments and tech departments. No
translator is needed.
Luke leveraged these skills, creating Bridger Web, a web
development company that supports the needs of data
dependent companies. With Bridger Web now wholly owned by IC
Places, Luke strives to create applications that allow
ICPlaces users to maximize their travel experience.
 Kit
Jeerapaet: Sales and Marketing
Kit has over 16 years in print media, online advertising,
and start up management experience.
In 2000, he was
promoted to President of the DuPont Registry’s website, the
leading online marketplace for exotic automobiles, luxury
homes, and high end boats. Under his direction, Jeerapaet’s
restructuring led to several product roll outs. He managed
to grow revenue 700% during the dotcom crash. In 2003,
Jeerapaet was also appointed to President of the DuPont
Registry’s print magazine – the Buyers Gallery of
Automobiles. He was instrumental in reorganizing company
efficiencies and was responsible for expanding products and
services to the DuPont Registry consumer base. During his
leadership, the publication boasts the highest YTD in the
company’s twenty one year history.
Jeerapaet was born in December 1967 in Bangkok, Thailand. He
speaks fluent Thai and grew up in Tampa, Florida. Educated
at Emory University, Jeerapaet graduated with a Bachelor’s
degree in Biology and Sociology. After college, he attended
the University of South Florida Graduate School of Business.
While as a junior, he attained a top 3 national ranking in
the sport of Table Tennis.
Jeerapaet’s first order of business will be to
guide the company’s global sales and marketing initiative.
 Brad
Daymond AKA:Riprock Director Entertainment Division
Brad is one of the most successful producers in music today... best know as
Riprock. Brad has joined IC Places to head up the Company's entertainment
division. Current projects include a multi channel radio station on the IC
Places web sites. The
online radio station will feature regional and local music and will be aimed at
the audience of each city site. One of the long-term goals of the division is to
create a distribution network for independent labels by tapping into extensive
marketplace created by IC Places.
Brad has over
50 million albums sold.
He is a producer and writer on the record breaking
Nsync
cd 'No Strings Attached', which
sold over 1 million copies the first day, and 2.4 million the first week. Brad's
discography is a who’s who of music success. With credits including Brandy,
Michael Jackson, Britney Spears, Duran Duran, Ricky Martin, Aaron Carter, Paris
Hilton, and TLC and many others.
Brad is from Toronto. 1998 Brad was a member of the #1 Dance
group Love Inc. Love Inc had great success in Canada and Europe with three
number one singles. They received the Best video of the year and best dance
video at the Muchmusic video awards. At the Canadian Grammies they received the
award for the best Dance group. 2003 Love Inc resurfaces in Europe. You're a
Superstar becomes the 2nd highest selling single in the UK and went on to
become 33rd highest played song in the world.
Brad, stepping into the hip hop arena, with PAY DIRT, featuring YORC, with
appearances by WILLA FORD, and YANG. On the other side, returning to his song
writing roots, a collaboration with acoustic blender BLAKE SALTER.
Brad has strong connections to heavy A&R executives and Major labels in the US
and abroad.
 Brian
Aungst: Government Initiatives
Brian
Aungst served as the Mayor of one of Florida’s largest
cities, Clearwater for 2 terms from 1999-2005. Term limits
kept him from seeking a third term. He was credited with
turning a stagnant city around serving as the catalyst to
attract unprecedented economic development to a once dormant
community.
During his six year tenure he attracted nearly $750 million
of economic development to Clearwater including a sweeping
redevelopment of the city’s number one economic engine,
Clearwater Beach.
Mayor Aungst served on Pinellas County’s Tourist Development
Council the advisory board of Pinellas County’s Convention
and Visitors Bureau using his position as mayor to encourage
tourists to visit the area, especially after the events of
9/11/01.
Brian was instrumental in putting together a public-private
partnership to build a new Community Sports Complex to host
Philadelphia Phillies Spring Training minor league games and
other community events. In addition he put together a
public-private partnership to build a new 90,000 sq foot
signature public library in downtown Clearwater. Under his
leadership the city built multiple community recreation
centers and athletic complexes and was named Sports
Illustrated magazine’s “Sports Town USA” for the state of
Florida. Mayor Aungst was the first mayor in the History of
the city to be reelected unopposed in 2003.
In his roll at IC
Places, Aungst will advise the company on how best to
interact with local authorities. He will guide government
communications and help open doors of communications with
mayoral offices throughout the United States
Eric Kennedy:
Associate
Editor in Chief
Kennedy started
at the DuPont Registry in
1985. The DuPont Registry
is most known for its world famous titles that are read by
the rich and famous, Hollywood movie stars and professional
athletes. Kennedy rose through the rank and file to emerge
as a top manager for the publishing firm. It was there that
in 1995, Kennedy led the company to launch its first new
title, DuPont Registry -
"A Buyers Gallery of Fine Homes." The title was selected out
of a record 838 magazines launched that year as one of the
50 Most Notable Launches in 1995, which is a distinguished
honor named to each recipient by Hearst Magazine
Enterprises, Inc. and Journalism Professor, Samir Husni,
PhD.
As Editor in Chief, Kennedy will spearhead the company’s
global editorial initiative. ICPL has developed a
proprietary Author’s Program. Through the program, IC Places
gives local writers online access to write and edit
stories. The Author writes an article in the web interface
and hits submit when finished. Automatically, One of
Kennedy’s senior editors receives notice that an article
awaits approval. Once a senior editor approves the article
it is immediately placed into the pre-selected city site and
section and available online.
 Steven
Samblis: Publisher / Founder
After starting and running several successful businesses
Steve entered the investment industry and found great
success. Steve consulted with the Michigan Senate in regards
to securities legislation.
While taking a break from the brokerage industry he founded
a company that produced and marketed audio programs. Steve
co-hosted "The
Worlds Most Powerful Marketing Tool" with author Mark
Victor Hansen of "Chicken Soup For The Soul" fame.
Returning to the brokerage industry, Steve became widely
regarded as an expert on IPO's, and his IPO analyses were
quoted in over 200 magazines, ranging from "Time" to "The
Wall Street Journal". Dow Jones News said that Steve's
quotes ushered in the hottest new issue in the history of
the stock market, Netscape. later Steve hosted the
Investor's Institute, a TV show which aired nationally.
During the show Steve toured the U.S. and delivered seminars
on IPOs to thousands of people.
Steve took his passion for self help programs and created
www.SelfhelpCenters.com ...the ultimate destination for
people looking to build success in their lives.
In 2003 Steve followed his passion for Travel and founded IC
Places. IC Places owns and operates a network of 900
city-based websites that are used by both travelers and
local individuals. The sites only offer 77,000 hotels,
20,700 restaurant, 6,000 golf courses, event tickets, car
rentals, airfare, attraction tickets and much more. The
icPlaces.com websites also offer local, regional and
national editorial content in each category.
Brian B Hayes: Director of Special Projects
 Brain has created
a life most people dream about which has run the gambit...
from jumping out of Helicopters into storming seas in
Iceland during his term in the US Para-Rescue, to becoming a
leading Financial Analyst. Then he took his biggest
leap over 10 years ago into his current role as
a photographer for many of the top
swimwear companies in the industry. Brian does it all from
shooting ads for international publications as well as
retail and whole sale catalogs. You'll find him shooting for
some of the best magazines in the most exotic locations
around the world. Brian is not only one of the most demanded
swimwear photographers but he owns and publishes the
Swimwear Industry Calendar every year. The SNI Calendar
showcases the hottest swimwear models wearing the best suits
for the new season.
 Brian has an impressive list of clients and has been
published in many national and international magazines. A
few on his list include, Maxim, Stuff, FHM, Seventeen, Teen,
Cosmo Girl, Teen Vogue, Preview, Apparel News, Teeze,
Maillots, SG, Miami Swim, Southern Boating, Kofiko Jeans,
Status Jeans, bebe, BodyGlove, JVC, Christian Dior, Swim
Journal, Pinel, Gyspy, Wakeboard, DoubleUp, Kiteboard,
Ultama, Quake, Bikiniga, Southern Boating, Mercury, Exotica,
Villa-Castellamonte, Chica Rica, Beach Bunny, VanBora and
many more
 Brian's
work is now being produced by many television networks. He
has completed swimwear shows for Discovery, A&E, and FOX
Sports. Brian is now working hard on two swimwear shows of
his own. Brian's work continues to impact many people. His team
player approach and unselfish work ethics creates a win-win
formula for all to benefit. His motto is
"Work hard, play hard and never give up."
As Director of
Special Projects Brain brought on Lisa Gleave as IC Places
spokes person. Mr. Hayes is currently working an IC
Places travel show which will air over the IC Places network
of city based websites.
Preston Blackwell:
Business Development Officer
 Preston has
extensive experience in Marketing, Sales, Telecommunications
Hardware and Software, Computerized Maintenance Management
software. With his experience he has thorough product
knowledge coupled with creative ideas for products
applications and sales training resulting in many of his
sales offices reaching #1 sales in a variety of companies.
During Preston’s 10 years in sales management and extensive
international travel he has been a proven leader in 4 start
up companies while keeping the customer retention at 98%.
Under his direction he has developed new markets combined
with the ability to coordinate the efforts of individuals
and business leaders. Through his extensive International
travels and his understand of International culture and
business he will be a key team member to our companies
International expansion and partnerships.
Preston’s success has come from a combination of his
abilities of developing sales teams for marketing firms,
Telecom and software sales and extensive networking. As
Business Development Officer, Preston will seek out new
partnership and symbiotic relationships to expand the
companies revenues streams and services it can offer to its
clients and site visitors. Preston graduated with a
Bachelors degree in Business and Sociology. While in college
he studied abroad traveling extensively through Europe.
After graduation he attended graduate school and worked for
Florida Hospital one of the largest Cardiac hospitals in the
nation recruiting business leaders and nurses.
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