WHO IS IC PLACES, INC.
IC Places is a New Media company that produces weekly entertainment content for several different mediums. In 2012 it hit a milestone of signing partnership agreements to place its content before more then 300 million people a month, giving the company one of the largest distributions foot prints on the planet.
Full launch into the partner networks reached critical mass in March of 2012. Once ClearVision is fully launched the monthly viewer numbers of IC Places content will reach over 450,000,000. These number will continue to expand as longer form IC Places TV shows begin syndication into Canada and over seas.
The company as of this writing May 6th 2012 is in its infancy only a few months into its true launch.
Where IC Places shows can be seen...
1) Online: www.icplaces.com 10 Million Monthly viewers www.Mevio.com 40 Million Monthly viewers
2) Private Networks: Though a distribution agreement with PRN a Technocolor company. On these networks 4 minute to 90 second versions of show segments are aired.
Checkout TV Network - 61 Million Monthly viewers
Supermarket Checkout (select Acme, Albertson’s, Fresh Market, Jewel, Pathmark, Shaw’s and ShopRite) - 900 locations
Walmart Checkout - 545 locations
Statistics shown above based on: Retailer Transaction Data, 2007 & 2009; Checkout TV Viewership Study, Knowledge Networks, 2008; Checkout TV Ad Recall Study, GfK Custom Research, 2008; Food Marketing Institute; Store counts, shoppers and viewers subject to change. All logos and brand names are registered trademarks and/or registered service marks of their respective holders.
HDTV Network (aka TV Wall) 85 Million Monthly commercial viewers
Sam’s Club - 590 locations
Costco - 400 locations
BJ’s - 190 locations
Statistics shown above based on: Sam’s Club, Costco, Target Viewership Studies, The Nielsen Company, 2011; Fred Meyer Viewership Study, GfK
Custom Research, North America, 2011; Meijer/BJ”s- Audience metrics are PRN estimates developed from retailer provided data; Store counts, shoppers and viewers subject to change. All logos and brand names are registered trademarks and/or registered service marks of their respective holders.
Dining Network - Airing in select Arby’s, Carl’s Jr, Denny’s, Hardee’s, McDonalds, Taco Bell and Wendy’s- 13 Million viewers a month.
2500 locations Statistics shown above based on: The Restaurant Entertainment Network, The Audience Study, The Nielsen Company, 2009; Traffic-Retailer Transactions, 2009
3) On Television:
IC Places Hollywood - Half hour weekly show which airs BrightHouse Networks in the following cities... 8 Million Households
Bakersfield - channel 300
Birmingham - channel 1040
Detroit - channel 123
Indianapolis - channel 600
Tampa - channel 340
Orlando - channel 300
The show will also air on Punch TV in 50 million households beginning September 2012.
Urban Beat Hollywood - Half hour weekly show will air beginning September 2012.
STATIC - Half hour weekly show will air on PUNCH TV in 50 million households beginning September 2012.
4) ClearVision Airport Network - Through distribution agreement with Clear Channel’ 1.8 billion people a month.
ClearVision is an entirely new television experience specifically programmed for domestic and international airports.
Now for the first time, a vast array of engaging content comes together to entertain, inform and educate a world on the move. In this "Away From Home Television" arena the network will deliver to a very affluent demographic of viewers, short form programming designed to satisfy their busy lifestyles.
Clear Channel Airports currently deliver dynamic branding into more than 260 airports worldwide, impacting more than 800 million travelers per year! The overall heft of the Clear Channel Airport platform drives over 2 billion impressions per year with 60% targeting the business traveler. Clearvision will roll out into these air ports starting with DFW the week of April 20th.
Based on ClearVision’s current position in these airports, we know the primary audience is highly affluent and well educated.
Average Household Incomes: $101,400
Household Incomes $75k+: 174 index
Household Incomes $100k+: 207 index
Household Incomes $150k+: 265 index
Household Incomes $200k+: 288 index
IC Places lives in a unique world because no other company has created this type of distribution foot print. This makes a direct comparison is very difficult. Here are some general facts about other media companies and networks.
In December, 2011 Nielsen, which tracks usage on the internet, counted 153 million unique users on the Facebook website for the month in the United States, although Facebook says in its filing that it has 161 million monthly active users.
In April 2011, Netflix announced 23.6 million subscribers in the United States and over 26 million worldwide
Oprah said goodbye to The Oprah Winfrey Show The final episode drew approximately 17-18 million people.
American Idol‘s final performance drew in 20 million total viewers.
NBA.com has 600 million page views a month.
80-100 million people watch the Super Bowl each year.
How does the IC Places distribution network compare to other companies? In time, as IC Places continues to grow and define what a New Media company truly is, we will find the answer to this question.
MANAGEMENT
 Steven Samblis - President / Editor in Chief
Listen to Steve's Interview with CEO Central from March 2011
Mr. Samblis comes to IC Places from a background of finance and entrepreneurship, starting in business as a stock broker for one of Americas largest brokerage firms.
During his time at the firm he achieve many awards including being named the top producing rookie broker in the firm. Moving into the position of IPO Analyst, he was quoted in hundreds of articles on IPOs including The Wall Street Journal, Time magazine and US News and World Report.
Mr. Samblis represented T. Boone Pickens United Shareholders Association, speaking before the Michigan Senate on the dangers of radical anti-takeover legislation.
He co-wrote and hosted The Investors Institute, a National television program which taught strategies for investing in IPOs. He then took the show on the road and held seminars for 250,000 people during an eight month cross country tour.
Mr. Samblis strategized with Author Mark Victor Hansen on the development and concept of the run away best selling book series Chicken Soup for the Soul. Mr. Samblis and Mr. Hansen later co-hosted the audio program -The World’s Most Powerful Marketing Tool.
Mr. Samblis has help people build their businesses into National brands. Working with a friend and owner of one fledgling gym in Durham New Hampshire, Mr. Samblis developed a marketing strategy and came up with the name - Planet Fitness. His friend renamed his gym - Planet Fitness -and then took that name and concept and turned it into the most successful and fastest growing fitness franchises in the country.
With his highly diversified background and hands on entrepreneurial experience, Mr. Samblis creates the company vision for IC Places and inspires the team to implement the vision on a daily basis.
 Luke Martin: Chief Technical Strategist
Luke brings an extensive background in web development and economic analysis to the team.
Luke has a Masters degree in economics and has spent considerable time developing advanced trading applications for commodity brokers and producers. Luke's programming knowledge, combined with his business education and experience allow him to smoothly liaison between business/marketing departments and tech departments. No translator is needed.
 PETER MESSINEO - Chief Financial Officer / Treasurer
Mr. Messineo is a CPA in Florida and New York and has over 25 years of accounting experience in public accounting practice, consulting and private industry as Controller and CFO.
Public accounting experience has been with national and regional CPA firms servicing a broad based clientele including software, manufacturing firms, distribution companies, and various service industry companies. Consulting experience has been with an international consulting firm servicing multi-billion dollar clients, in the capacity of financial support and reporting and with personal clients in the capacity as an intermediary compiling annual and quarterly filings required of the Securities and Exchange Commission; private placement memorandums; mergers and acquisitions; business budgeting and modeling; as well as other business development attributes. Peter received his degree in accounting from Pace University in New York and his Masters in Business Administration in Finance from Long Island University.
 Brian Aungst - Director of Government Relations
Brian Aungst served as the Mayor of one of Florida’s largest cities, Clearwater for 2 terms from 1999-2005. Term limits kept him from seeking a third term. He was credited with turning a stagnant city around serving as the catalyst to attract unprecedented economic development to a once dormant community. During his six year tenure he attracted nearly $750 million of economic development to Clearwater including a sweeping redevelopment of the city’s number one economic engine, Clearwater Beach.
In his roll at IC Places, Aungst will advise the company on how best to interact with local authorities. He will guide government communications and help open doors of communications with mayoral offices throughout the United States
BOARD OF ADVISORS
Steven Samblis - Chairman
Charlotte Parker - Charlotte began her Hollywood career as Director of Public Relations for the Academy of Television Arts and Sciences. She then joined several of the largest publicity firms in the entertainment industry, including Rogers & Cowan and The Lee Solters Company, specializing in film publicity. As the President of Parker Public Relations she has over 20 years experience in public relations, marketing and image making. She has guided the public images of over 200 celebrities, politicians, executives and corporations. Parker launched the publicity campaigns of director James Cameron and producer Gale Anne Hurd. She represented director John Frankenheimer and many films, including The Terminator, Aliens, Total Recall, and the animated classic The Swan Princess. As an expert media analyst and image consultant Parker has appeared on CNN, MSNBC, Court TV and the E-Channel and been written about in Spy Magazine, The Columbia Journalism Review, People and The Los Angeles Times Magazine. She is currently on the Board of Directors of The Bruce Lee Foundation and Operation Unity.
Joel Parker - Joel began his career in the News & Information Department of the RCA Corporation. He worked at the NBC Television Network for 10 years in the program department and Creative Services, where he managed the publicity accounts of several high profile series, the Super Bowl, NBC News and The Tonight Show. Joel currently represents many high profile clients including "Founding Father of Bodybuilding" Joe Weider. Joel also teaches television production at the University of Southern California.
 Shawn Conti - Shawn earned a BS in Economics from the Richard T. Farmer School of Business at Miami University in Oxford, OH. Shawn currently resides in Tampa, FL and is active in commercial real estate development and leasing. Shawn specializes in retail real estate and has worked with the nation's largest retail developers and Real Estate Investment Trusts. Shawn is a Member of the International Council of Shopping Centers (ICSC), ICSC Next Generation, a Licensed Florida Real Estate Broker and is a candidate for the prestigious CCIM designation. In 2008 Real Estate Florida magazine named Shawn to it's 30 under 30 list, which honors the most successful commercial real estate professionals under the age of 30. Shawn is active in the community and sits on the board of several philanthropic organizations. In his free time Shawn enjoys running marathons and traveling.
 Bryan Richardson - Bryan played professional basketball for three and half years. He played with the Atlanta Hawks, New York Knicks and internationally in Athens, Greece, Russia, Stockholm,Sweden, and Prishtina, Kosovo. Bryan is the VP of Solutions with CSI TECH in Florida. Bryan attended the University of West Florida and The University of Tennessee at Chattanooga and graduated with a BA degree.
 Harvey V. Cohen - Harvey is a former state prosecutor for the 9th Judicial Circuit of Florida. He received a law degree from Stetson University College of Law. He was enlisted in the U.S. Army from 1985 through 1989. His assignments took him from upstate New York to Panama. After graduating from Stetson, Harvey was employed by the State Attorney's Office. Mr. Cohen is a partner with the Law Firm of Cohen & Battisti in Winter Park Florida. He is also a co-owner of the Arena Football League team The Tampa Bay Storm.
 David Kaye - David is an SEO and affiliate marketing expert with over 13 years in this field. He's the driving force and owner of websites that are the highest sources of traffic to sites such as Amazon.com and eBay sending as many as 60 million visitors a month to eBay alone. He has been featured in Entrepreneur Magazine for his accomplishments.
 Shawn Edwards - is an award-winning film critic for Fox 4 News in Kansas City, Missouri since 2000. Edwards has won numerous national journalism awards for his film criticism and celeb-rity interviews. Edwards has produced several award-winning documentaries on black film and is currently writing a book on the history of black film. He is creator of iloveblackmov-ies.com and the Black Film Critics Circle.
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